Take a moment to re-evaluate your exterior signage from the perspective of a passerby who has never visited. It's true... first impressions count!

Does your signage reinforce your brand? Is it optimal from a graphics perspective? In other words, is it eye-catching and in an easy to read font? Are the letters correctly sized to be seen from the street and is the message concise so that passersby can read it within seconds and know who you are and what you do (or sell)?

Are your signs damaged, worn, faded, or outdated? These silent visual cues can make your business appear less thriving and less appealing. Refresh them to boost your curb appeal.

Poll your customers to see how many of them found you just by driving by. If they found you some other way, ask them if your exterior signs made it easy to find your location.

Use banners, A-frame "sidewalk" signs, window decals, aluminum signs, flags, and outdoor floor decals to capture attention and make what you offer clear to passersby.

Consider what items customers can take away from your store and what exposure those items may have that would spred brand awareness for you.

For instance, promotional items like pens or calendars may be seen or used by others for months. Shopping bags or branded totes may also be reused. Business cards, brochures, coupons and the like make it easy for happy customers to refer you to friends and family.

Every business/industry can find creative ways to maximize exposure of their brand. When people see your brand repeatedly in different ways, you appear successful and credible.

Since your greatest asset is Y-O-U, try to attend events where you can meet prospective customers face-to-face. Look for events and trade shows where you can maximize new contacts. Consider easy-to-set-up tables(s) and/or a booth canopy to provide strong, memorable branding. There may be busy times when you can't get to everyone, so be sure to have enough business cards, brochures, and other materials laid out. These items can be carried away and do the speaking for you.

Yes, direct mail is still a relevant means of attracting new customers. Both national and local brands continue to reap the benefits of direct mail marketing, and you can too.

One method is to saturate (blanket) a specific area or a radius around your location and take advantage of the USPS Every Door Direct Mail program. It costs less than 20 cents per mailpiece (at time of this publication) whether you mail a qualifying-sized postcard or up to a 20-page catalog!

Another method is to target a specific demographic group, say seniors or fitness enthusiasts. We can pull a targeted mailing list for you.

Yet another method is to use your mailing list to reach people.

We can design, print, and mail your campaign. Get the word out to the masses!

Attract new customers by making your promotional business materials visible to prospects. Experiment with these and more ideas until you find what works.

Place a magnet displaying your brand and contact information on your car. Place ads online where your customers are surfing or in publications your customers subscribe to. Distribute door hangers in targeted neighborhoods. Stock local area rack displays with your informational rack card. If applicable, ask customers if they will allow you to post a sign in their yard. Ask other businesses who align with yours if they'll display your information if you display theirs. Discover where your competitors are advertising and one up them!

If you need creative design for any of these items, give us a call.

Everyone loves a good deal. Consider preparing regular and/or seasonal promotions in advance to reduce last-minute stress, especially around holidays. Our monthly "Seasonal Sensations" featured on our home page will keep you stay ahead of the game so your print materials are ready well before your promotion begins. Subscribe to our mailing list to receive our Seasonal Sensations suggestions via email.

If you offer a professional service, consider offering a free consultation, a discount on an initial service, or a free informational booklet.

Presenting a polished and cohesive brand image using coordinated print materials sends a powerful message to prospective customers. When brands (businesses) "have it all together," customers perceive them to be more credible, reputable, and successful. It shows you pay attention to the details, and new customers feel more secure in placing their trust in you.

We can design a logo and beautifulyy coordinated brand materials for you, item by item. From a fresh logo to business essentials like presentation folders and envelopes to website design, Cdesigns can bring it all together.